Our marketing work has been recognized by a number of leading industry organizations in areas including traditional advertising, public relations, interactive/digital, net operating income programming and grand opening celebrations:
2017 MAXI SILVER
Strategy+Style Marketing Group was honored by The International Council of Shopping Centers (ICSC) with a U.S. MAXI Award marking the fourth consecutive year the firm’s strategic marketing programming has been recognized by the global organization.
The firm was honored with a Silver MAXI award for its work on behalf of Vero Beach Outlets which effectively used behaviorally and geographically-targeted digital marketing platforms as part of a limited-time promotion designed to drive sales at a newly expanded Restoration Hardware Outlet store.
“Beyond developing overall annual strategies and executing innovative initiatives for our client partners, technology has allowed marketers such as us to effectively use geo-fencing and behavioral targeting to curate select targets as part of our campaigns. Strategy+Style Marketing Group prides itself in strategically identifying these untapped opportunities, crafting them into marketing efforts that achieve stellar bottom-line results,” said Strategy+Style Marketing Group Partner Karen E. Fluharty. “We are honored to be recognized by our industry and colleagues again this year as a leader of groundbreaking retail marketing.”
2016 MAXI GOLD
For the third year in a row Strategy+Style Marketing Group was honored by the International Council of Shopping Centers (ICSC) with a U.S. Gold MAXI Award. On behalf of Legends Outlets Kansas City (Kansas City, KS), its marketing strategy and campaign efforts proudly led to the successful conversion a temporary Coach Outlet pop-up store at the shopping destination.
What’s more, Strategy+Style Marketing Group’s “Pop to Perm” initiative resulted in Legends Outlets Kansas City enjoying a significant, multi-million annual increase in its net operating income.
“Not only do our industry’s annual MAXI awards honor solid strategy and creative execution, but they nod to the power of partnership and collaboration,” said Strategy+Style Marketing Group Partner Karen E. Fluharty. “For the third year in a row we are honored to be recognized by our peers with a gold MAXI award and are grateful to client and partners for their support.”
2015 US MAXI GOLD
Strategy+Style Marketing Group was awarded by the International Council of Shopping Centers (ICSC) with a 2015 gold MAXI award for its innovative marketing work resulting in the global and iconic brand Nike leasing space for a new clearance store at The Shops at SkyView Center located in Flushing, Queens.
It’s “Just Lease It! Attracting Nike Flash Mob Style” initiative, saw Strategy+Style Marketing Group successfully plan and execute a surprise Flash Mob to “wow” Nike leasing executives during an impromptu site visit with a choreographed dance performance. The approach, which was executed within a mere 48-hour window, successfully kept the shopping center top of mind among Nike’s decision makers.
“It is particularly rewarding to be honored by industry peers,” said Strategy+Style Marketing Group Partner Karen E. Fluharty. We are delighted our work has been acknowledged on the national level and look forward to creating more innovative marketing strategies and programming for our retail and development client partners.”
2014 US MAXI GOLD
NOI Enhancement Excellence
The International Council of Shopping Centers (ICSC) has awarded Strategy+Style Marketing Group's brand positioning and marketing work in successfully securing a multi-million tax incentive on behalf of the Outlets of Mississippi with a 2014 gold MAXI Award during its annual RECon conference held May 18 at the Encore Hotel in Las Vegas.
Working in tandem with its client the Outlets of Mississippi, Strategy+Style Marketing Group’s efforts to strategically position the ground-up project to qualify for Mississippi’s Tourism Tax Rebate Program was touted a retail industry first. The initiative earned a gold MAXI award in the Net Operating Income (NOI) Enhancement category.
“We are honored to be nationally recognized by our shopping center industry peers as leaders on the forefront of innovative programming,” said Strategy+Style Marketing Group Partner Karen Fluharty. “The annual MAXI awards embody the spirit of creativity coupled by collaboration and we are thrilled to have worked alongside our client partners to achieve this unprecedented objective.”
2010 ICSC MAXI Gold Awards
- Public Relations: Midnight Madness Pajama Jam
2010 ICSC MAXI Silver Awards
- New Media: Prime My Closet
- Alternative Revenue: San Marcos Co-op
- Grand Opening/Expansion:
- Puerto Rico Expansion Opening
ICSC Global Awards
- Best of the Best Award Nominee: Marketing Midnight Madness Pajama Jam - Prime Outlets
2008 JSPRA Jasper Awards - Gold
- Media Relations/Press Kit: Prime Outlests "Purse" Press Kit
2008 JSPRA Jasper Awards
- Best Television: Prime Outlets/Runway Reality TV Spot
2008 NJ Ad Club - First Place
- TV: Prime Outlets/Runway Reality TV Spot
- Media Relations/Press Kit: Prime Outlets “Purse” Press Kit
2008 NJ Ad Club
- Best of Show: Prime Outlets/Runway Reality TV Spot
- Best of TV: Prime Outlets/Runway Reality TV Spot
MAXI Merit Award
- Consumer or Trade Advertisting: TOSU Premium Outlets
- Grand Opening Expansion & Renovation: SANO Premium Outlets
2001 MAXI Award
- Marketing Excellence & Public Relations: Gotemba Premium Outlets