FOR IMMEDIATE RELEASE
Breakthrough Tourism Initiative Awarded with Retail Industry’s Highest Marketing Honor
MONTVILLE, N.J. (May 29, 2014): Strategy+Style Marketing Group, a full-service consulting, marketing and advertising group serving traditional retailers, outlet center venues, shopping center developers and fashion houses, announced today the International Council of Shopping Centers (ICSC) has awarded the firm’s brand positioning and marketing work in successfully securing a multi-million tax incentive on behalf of the Outlets of Mississippi with a 2014 gold MAXI Award during its annual RECon conference held May 18 at the Encore Hotel in Las Vegas.
Working in tandem with its client the Outlets of Mississippi, Strategy+Style Marketing Group’s efforts to strategically position the ground-up project to qualify for Mississippi’s Tourism Tax Rebate Program was touted a retail industry first. The initiative earned a gold MAXI award in the Net Operating Income (NOI) Enhancement category.
Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 66,000 members in over 100 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. Its 2014 ICSC MAXI Awards recognize innovative events, programs and technology that add value to shopping centers and companies across the United States.
ABOUT STRATEGY+STYLE MARKETING GROUP
Strategy+Style Marketing Group is a full service marketing and advertising group bringing more than 25 years of domestic and international experience to traditional retailers, fashion houses, outlet centers and shopping center developers. The firm specializes in traditional advertising, public relations, interactive media and tourism marketing, working with clients to set and achieve business milestones, always focusing on increasing market share in a creative, innovative way. For more information please visit www.strategyplusstyle.com.