Who We are
KAREN E. FLUHARTY
FOUNDING PARTNER+CHIEF STRATEGIST
A noted industry leader with more than 30 years retail marketing and real estate experience, Karen E. Fluharty is responsible for putting brands on the map, quite literally. Karen is Founding Partner and Chief Strategist of Strategy+Style Marketing Group, a strategic consulting and marketing services firm that represents private equity groups, shopping center owners and management organizations, real estate developers and multi-channel retailers. Currently, Karen’s work has touched more than 100 projects globally.
As Vice President of International Marketing stationed in Hong Kong and New Jersey for Chelsea Property Group/Simon Property Group, Karen pioneered Premium Outlets’ early entry into Japan, Mexico and Korea. Launching nearly 10 ground up projects, these properties remain amongst the highest sales per square foot performing properties in the world. In 2005, Chelsea Property Group was acquired by Simon Property Group for $5.3 billion. Additionally she served as Senior Vice President of Prime Retail, Karen’s responsibilities included overseeing marketing strategy development, net operating income metrics, organization re-alignment, expansion and repositioning for a portfolio of the nation’s most popular shopping centers totaling nearly eight million square feet.
A retail industry thought-leader frequently interviewed for both national and international news articles and television segments, Karen is also a sought-after speaker at leading industry conferences and seminars. Now a 10-time ICSC MAXI award winner, among other noted industry accolades awarded to her throughout her professional career, Karen has authored many retail business opinion pieces and trend articles published in both U.S. and international publications.
Karen attended the Fashion Institute of Technology’s Continuing Education Program and earned her Bachelor of Science degree in marketing from the University of Pittsburgh.
Coleen R. Conklin
Chief Operating Officer
As Chief Operating Officer, Coleen R. Conklin is responsible for the oversight of the firm’s day-to-day operations, client and partner interface and positioning the company for growth. She brings more than 20 years of retail and shopping center marketing experience to the team.
Prior to joining Strategy+Style Marketing Group, Coleen spent 16 years building the Premium Outlets brand. Having last served as Senior Vice President of Marketing at Simon, she successfully oversaw global marketing and communications for some of the most recognized and profitable outlet shopping centers in the world.
In addition, Coleen founded GC Communications, LLC offering brand positioning and communications services to retail, real estate and travel industry clients. Earlier in her career, her love for fashion and all things creative blossomed when she worked behind the scenes in the Women’s Collection Design Studio at Calvin Klein.
With a hands-on approach, Coleen provides best-in-class management to Strategy+Style Marketing Group clients and partners. She is admired for her integrity, compassion and ability to inspire and develop teams through collaboration and empowerment. Coleen’s approach helps her to reach the ultimate goal for any client – driving sales and increasing net operating income.
Coleen earned her Bachelor of Science degree from James Madison University. In her spare time she spends as much time as possible with her husband, their three daughters and their large extended family. Coleen is active in her community, including offering her services to charitable organizations such as Habitat for Humanity.
VP, Public Relations
Sue Helondovitch brings more than 15 years business-to-business and consumer public relations experience to Strategy +Style Marketing Group in a variety of industries including retail development, outlet center properties, real estate/home building and food service. Most recently, Ms. Helondovitch served as public relations senior account supervisor at Oxford Communications representing Prime Retail, Villa Enterprises Management, The Residences at Two Liberty Place, Wegmans and Quick Chek, among others.
Earlier in her career Ms. Helondovitch held positions with increasing responsibility
at marketing communications agencies including LevLane, Gillespie and the Grey Healthcare Group where she worked to create, execute and evaluate both brand and cause-related awareness campaigns including national and regional media relations outreach efforts, special events and grass-root initiatives.
A master multi-tasker and detail manager, Helondovitch earned her Bachelor of Arts degree in English and journalism from the University of Delaware before pursuing a Master of Arts degree in public relations from Rowan University.
Manager, Creative Services
Responsible for creative concept ideation and execution for print, broadcast and interactive marketing campaigns, Stephen Babula brings 10 years of strategic creative development experience to Strategy+Style Marketing Group. Most recently serving as Senior Designer/Art Director for cinquino+co. based in Woodland Park, N.J., Babula's role in developing innovative concepts for Fujifilm, A&P, Sharp, and LifeBank USA's branding efforts along with print and online advertising campaigns successfully contributed to surpassing his client's marketing and business objectives.
Earlier in his career, Babula held design positions with St. Jacques Marketing, DVC Worldwide and Rienzi & Rienzi Communications where his creative contributions spanned a wide range of industries including food and beverage, pharmaceutical and real estate organizations.
A graduate of Seton Hall University, Babula earned his bachelor of arts degree in graphic design/advertising art. A talented musician, Babula also holds a minor in music performance. In fact, when not creating breakthrough creative, Babula can be found in his recording studio engineering, producing, writing and mixing music.
Senior Graphic Designer
As Senior Graphic Designer, Deann Magaw is responsible for the development of client creative campaigns including print, broadcast, online, digital and on-site elements from conceptual development through to final production.
Bringing more than seven years graphic design talent to Strategy+Style Marketing Group, Deann most recently served as a Graphic Designer with Maximum Human Performance. There she proved an integral team member designing marketing materials such as magazine ads, website banners, sales collateral and trade show materials while also coordinating production direction and schedules with various vendors and printers. Earlier in her career she held graphic design positions with increasing responsibilities at companies including NJ Transit, Performance Foodservice and Winchester Archery.
Magaw earned her BFA in communication design with a concentration in graphic design from Kutztown University in 2008.
Mary Alexander serves Strategy+Style Marketing Group as its exclusive Financial Coordinator responsible for all accounting, client billing and bookkeeping needs. Earlier in her career Alexander became a certified QuickBooks Pro Advisor while serving as an accountant for a private practice firm. Following, she began her own financial services company lending her expertise to a roster of more than 20 clients and also incorporated a small, family-owned business where she ran day-to-day operations for more than 20 years.
Digital and Interactive Media Specialist
Bringing deep knowledge in the digital marketing space to Strategy+Style Marketing Group, Justin Alexander is responsible for not only monitoring but responding to the end user’s digital experience as he uses enhanced tracking and coding techniques to analyze and report on advertising and social media messaging performance.
Using techniques including SEO, search and analytics with an eye always focused on ROI measurement, Justin's keen ability to identify shifts in the ever-changing digital landscape and interpret consumer data enhances Strategy+Style Marketing Group's digital/interactive offering as the company continues to adopt new techniques and contemporary practices on behalf of its clients.
Justin most recently led digital and interactive efforts for a small manufacturing company and also served as a social media intern at Prime Retail. A graduate of The Pennsylvania State University, he was a double major earning both a Bachelor of Science degree in Information Sciences and Technology along with a Bachelor of Arts degree in Communications.
DOUGLAS (THE DOG)
Small, yet savvy; fluffy, yet fierce, Douglas keeps the office staff fully aware (at all times) of every passing woodland creature. If it wasn’t for his uncanny K9 senses, so attuned to the world outside the window, we would never know when our visitors arrive… squirrels, deer, large water fowl, the occasional black bear and of course FedEx.
Douglas occupies the comfortable office couch with great style and poise and when important matters arise (Squirrel!), you may hear him speak up during a conference call. When not attending to his office guard duties, Douglas enjoys some good old fashion lap time and following the staff around the office to see what they are having for lunch.