MONTVILLE, N.J. (June 19, 2017): Strategy+Style Marketing Group, a marketing services consultancy serving private equity investment groups, shopping center ownership entities, real estate developers and retailers, announced today the company was honored by The International Council of Shopping Centers (ICSC) with a U.S. MAXI Award marking the fourth consecutive year the firm’s strategic marketing programming has been recognized by the global organization.

Strategy+Style Marketing Group Partner Karen E. Fluharty

Strategy+Style Marketing Group Partner Karen E. Fluharty

The annual award competition, which highlights the retail real estate industry’s most inventive marketing events, programs and technologies, honored Strategy+Style Marketing Group with a Silver MAXI award for its work on behalf of Vero Beach Outlets, a 329,000 square foot shopping center located on Florida’s Treasure Coast, which effectively used behaviorally and geographically-targeted digital marketing platforms as part of a limited-time promotion designed to drive sales at a newly expanded Restoration Hardware Outlet store.  Ultimately, Strategy+Style Marketing Group’s “Behavioral Targeting = Sales = Percentage Rent” initiative successfully added significant sales dollars to the shopping center’s annual Net Operating Income (NOI).

“Beyond developing overall annual strategies and executing innovative initiatives for our client partners, technology has allowed marketers such as us to effectively use geo-fencing and behavioral targeting to curate select targets as part of our campaigns. Strategy+Style Marketing Group prides itself in strategically identifying these untapped opportunities, crafting them into marketing efforts that achieve stellar bottom-line results,” said Strategy+Style Marketing Group Partner Karen E. Fluharty.  “We are honored to be recognized by our industry and colleagues again this year as a leader of groundbreaking retail marketing.”
ICSC honored national MAXI award winners on May 21 during a ceremony at RECon 2017, the world’s largest retail real estate convention held in Las Vegas.

Strategy + Style Marketing Group is a full-service marketing services consultancy bringing more than 25 years of domestic and international experience to private equity investment groups, shopping center ownership entities, retail real estate developers and multi-channel retailers. Specializing in overall positioning and branding, digital advertising, interactive/online management, public relations and social communications along with tourism marketing, the firm works with industry leaders such as Blackstone Group, Garrison Investment Group, The Woodmont Company and Fuqua Development, among others, to set and achieve business milestones, always focusing on increasing market share in a creative, innovative way. For more information please visit www.strategyplusstyle.com

Sue Helondovitch
Strategy + Style Marketing Group
Ph: 973.588.3979

Karen Fluharty
Strategy + Style Marketing Group
Ph: 973.588.3979

Karen FluhartyNews