WHAT WE DO
Strategy+Style is more than an agency—we are a partner and strategic consultant. With immediate access to senior level leadership, insight and best practices, clients receive strategic marketing plans customized based on product, market nuances and budget, all at a scale that is right for each business.
Strategy+Style tailors comprehensive media and influencer outreach strategies to each client’s brand-centric needs, elevating awareness and encouraging target audiences to take action in today’s complex marketplace. Services include public relations, content marketing, influencer marketing, media training, crisis communications and more.
Strategy+Style is passionate about retail and believes that the most successful shopping centers align ownership and retailers’ business objectives. Through its history and knowledge of retailers’ needs, in addition to an expansive network of retail connections, we take an integrated asset management approach to collectively drive traffic and sales.
DESTINATION MARKETING | PLACEMAKING
Value creation comes from the ability to reimagine and reinvent real estate to strengthen the connection between its public spaces and its customers. Strategy+Style works closely with developers and owners to integrate events, services, pop-ups, visual displays and more into the overall real estate experience to engage with the community and maximize shared value.
MEDIA PLANNING + BUYING
Strategy+Style provides media planning, buying and optimization services across digital and traditional channels with an audience-first approach. The media mix is recommended based on an understanding of the target audience, local market trends and data regarding how the audience is using devices and consuming media. We also offer innovative, digital media solutions featuring in-store attribution to measure the impact of digital advertising on offline visitation.
COMMUNITY ENGAGEMENT + EVENTS
Strategy+Style works with its clients to develop relationships with local organizations and businesses to create strategic partnerships that benefit the community and make a positive impact on the business’ image and brand reputation. From events and sponsorships to philanthropic outreach and social responsibility programs, we offer our expertise to concept and execute these efforts to boost customer retention and drive profitability.
Recognizing the significance of branding and the need for each product to be recognizable and desired, the Strategy+Style team works with clients to revitalize and define a visual identity and brand voice for each project. Designs and messaging are developed to present brands to consumer and B2B audiences in a unique way.
Strategy+Style works with clients to enhance their online presence and maximize engagement through website development, search engine optimization (SEO), content creation, social media, mobile marketing, loyalty programs, email marketing and more. We offer efficiency and analytics via access to technology tools that we source and scale for our clients.
Strategy+Style takes an asset optimization approach to support our real estate clients’ internal and third party teams, including Leasing, Property Management, Development, Architecture, etc. We work collaboratively to oversee the execution of marketing tactics in each local market, leverage each property’s visibility with retail decision makers, and assist with the creation of a cohesive vision for each project.
RESEARCH + MARKET ANALYTICS
Experienced in using state-of-the-art research methods, such as geo-fencing, digital + social surveys, and mobile location targeting, Strategy+Style analyzes data against industry-specific benchmarks to identify trends and find actionable information to support marketing, asset management and leasing efforts.