STRATEGY+STYLE MARKETING GROUP SET TO LEAD REAL ESTATE TRANSFORMATION EFFORTS
Veteran Marketing Consultancy Adds Four New Clients
MONTVILLE, N.J. (May 21, 2018): Strategy+Style Marketing Group, a marketing services consultancy serving private equity investment groups, shopping center ownership entities, real estate developers and retailers, announced today the firm has been selected to develop, lead and execute business-to-business and consumer marketing strategies for four new clients: LBG Real Estate Companies, LLC (The Shops at Hilltop); Hutensky Capital Partners and Tucker Development (Town Square Wheaton); Dahlmann Properties (Sanibel Outlets); and Mongroup Properties, Inc.
According to Founding Partner and Chief Strategist Karen Fluharty, each of the firm’s newest client partners will work with Strategy+Style Marketing Group to not only optimize their respective retail and residential assets in terms of sales, traffic and Net Operating Income (NOI), but to put into place strategic marketing and technology solution programs that will enrich overall consumer experiences.
“Value creation is an essential component in today’s successful real estate marketing mix which, under a best practices philosophy, is married with effective merchandising, advertising and scalable technology strategies,” said Fluharty. “We look forward to beginning our work to reimagine and reposition both the retail and residential assets of our newest client partners as we create true destinations and welcome each to Strategy+Style Marketing Group.”
Employing a customer-first, culturally-sensitive lens, Strategy+Style Marketing Group will support the transformation and revitalization of LBG Real Estate Companies’ The Shops at Hilltop, a centrally-positioned 1.2 million square foot shopping center in the San Francisco East Bay region, which when remerchandising, repositioning and rebranding efforts are complete, will become an all-inclusive, Asian-centric shopping and entertainment destination for its dense and diverse community to gather, play, dine and shop.
“As we work to reimagine and remerchandise The Shops at Hilltop, Strategy+Style Marketing Group is bringing great strategic marketing and industry knowledge along with retail real estate placemaking abilities to LBG,” said Managing Partner Leslie Lundin. “As experienced and forward-thinking industry veterans they understand our company’s overarching vision to create a new universally-appealing, Asian-centric destination in the East Bay market and we are thrilled to welcome them as integral members of our asset management team.”
Town Square Wheaton, a more than 200,000 square foot mixed-use, lifestyle center located in the western Chicago suburbs, will work with Strategy+Style Marketing Group to launch a comprehensive marketing and remerchandising strategy, including a particular focus on the food and beverage category, designed to strengthen the asset’s position as a vibrant, family-friendly community destination. Open and operating, Town Square Wheaton is a Hutensky Capital Partners and Tucker Development joint venture.
In addition, following the unveiling of new Sanibel Outlets center-wide branding, Dahlmann Properties will work with Strategy+Style Marketing Group to implement an enhanced annual business-to-business and consumer marketing program including the launch of new marketing technology platform solutions. The center, a nearly 200,000 square foot shopping destination located in the rich tourism market of Ft. Myers, FL, will also be supported with strategic annual visitor marketing initiatives, as well.
“Along with the team’s long-standing, industry leadership in outlet center marketing best practices, Strategy+Style Marketing Group is bringing advanced marketing technology solutions to Sanibel Outlets,” said General Manager Sara Holderfield. “We’re confident that these newly-implemented marketing strategies and corresponding programming will result in effectively increasing center traffic and store sales and are delighted to call Strategy+Style our new partners.”
Lastly, Strategy+Style Marketing Group has been tapped by residential real estate developer MonGroup Properties, Inc. Specializing in the development, construction, management and market entry for single-family homes and state-of-the-art, multi-family communities throughout the Northeast, the organization has engaged with Strategy+Style Marketing Group to drive a corporate repositioning effort; develop a market entry strategy for mixed-use developments; and launch thought leadership public relations and social communications activity.
MonGroup Properties President and Chief Executive Officer Dean R. Mon said, “As residential and retail development continue to converge within master plan communities, Strategy+Style Marketing Group brings to our organization the ability to connect and form relationships with other like-minded development industry leaders.”
“Our approach at Strategy+Style Marketing Group is to align clients – retail, outlet and residential – that have the ability to create mixed-used real estate destinations, which we believe are the future,” stated Fluharty.
ABOUT STRATEGY + STYLE MARKETING GROUP
Founded in 2010, Strategy +Style Marketing Group is a strategic consulting and marketing services provider bringing more than 30 years of domestic and international experience to private equity investment groups, shopping center ownership entities, real estate developers, fashion houses and multi-channel retailers. Representing projects that total more than 11 million square feet, to date, the group serves a diverse client base operating as an outsourced marketing department to maximize asset value, profitability and net operating income. Specializing in overall positioning and branding, digital advertising, interactive/online management, public relations, social communications and tourism marketing, the firm works with industry leaders such as Blackstone Group, Garrison Investment Group, The Woodmont Company, KKR and Hutensky Capital Partners, among others, to set and achieve business milestones, always focusing on increasing market share in a creative, innovative way. For more information please visit www.strategyplusstyle.com.