Transforming Real Estate Into Destinations

KAREN E. FLUHARTY  |  Founding Partner + Chief Strategist

A noted industry leader with more than 30 years of real estate marketing experience and the founding partner of Strategy+Style Marketing Group, Karen E. Fluharty is responsible for putting brands on the map, quite literally. Currently, Karen's work has touched more than 100 projects globally.

As Vice President of International Marketing stationed in Hong Kong and New Jersey for Chelsea Property Group/Simon, Karen pioneered Premium Outlets' early entry into Japan, Mexico and Korea. Launching nearly 10 ground-up projects, these properties remain amongst the highest sales per square foot performers in the world. Karen also served as Senior Vice President of Prime Retail with oversight of marketing strategy development, net operating income metrics, organization re-alignment, and expansion and repositioning of a portfolio of shopping centers totaling nearly eight million square feet.

A retail industry thought-leader frequently interviewed for both national and international news articles and television segments, Karen is also a sought-after speaker at leading real estate conferences and seminars. Now a 10-time ICSC MAXI award winner, among other noted industry accolades awarded to her throughout her professional career, Karen has authored many retail business opinion pieces and trend articles published in both U.S. and international publications. 

Karen attended the Fashion Institute of Technology's Continuing Education Program and earned her Bachelor of Science degree in marketing from the University of Pittsburgh.


COLEEN R. CONKLIN  |  Chief Operating Officer

As Chief Operating Officer, Coleen R. Conklin is responsible for the oversight of the firm's day-to-day operations, client and partner interface and positioning the company for growth. She brings more than 20 years of retail real estate and brand marketing experience to the team.

Prior to joining Strategy+Style Marketing Group, Coleen spent 16 years building the Premium Outlets brand. Having last served as Senior Vice President of Marketing at Simon, she successfully oversaw global marketing and communications for some of the most recognized and profitable outlet shopping centers in the world.

In addition, Coleen founded GC Communications, LLC offering brand positioning and communications services to retail, real estate and travel industry clients. Earlier in her career, her love for fashion and all things creative blossomed when she worked behind the scenes in the Women's Collection Design Studio at Calvin Klein.

Coleen earned her Bachelor of Science degree from James Madison University. In her spare time, she spends as much time as possible with her husband, their three daughters and their large extended family. 


Sue Helondovitch  |  Vice President, Communications

Sue Helondovitch brings more than 20 years of B2B and consumer communications experience to Strategy+Style Marketing Group from a variety of industries including retail development, outlet center properties, real estate and food service. Most recently, Sue served as public relations senior account supervisor at Oxford Communications representing Prime Retail, Villa Enterprises Management, The Residences at Two Liberty Place, Wegmans and Quick Chek, among others.

Earlier in her career Sue held positions with increasing responsibility at marketing communications agencies including LevLane, Gillespie and the Grey Healthcare Group where she worked to create, execute and evaluate both brand and cause-related awareness campaigns, including national and regional media relations outreach efforts, special events and grass-root initiatives.

A master multi-tasker and detail manager, Sue earned her Bachelor of Arts degree in English and journalism from the University of Delaware before completing her Master of Arts degree in public relations from Rowan University.


Justin Alexander  |  Digital + Interactive Media MANAGER

Bringing deep knowledge in the digital marketing space to Strategy+Style Marketing Group, Justin Alexander is responsible for not only monitoring but responding to the end user's digital experience as he uses enhanced tracking and coding techniques to analyze and report on advertising and social media messaging performance.  

Justin's keen ability to identify shifts in the ever-changing digital landscape and interpret consumer data enhances Strategy+Style's digital/interactive offering as the company continues to adopt new techniques and contemporary practices on behalf of its clients.

Justin most recently led digital and interactive efforts for a small manufacturing company and also served as a social media intern at Prime Retail. A graduate of The Pennsylvania State University, he was a double major earning both a Bachelor of Science degree in Information Sciences and Technology along with a Bachelor of Arts degree in Communications.



Megan Leider comes to Strategy+Style Marketing Group from Sussex Business Resource Center where, as Digital Media Manager, she was responsible for managing the company’s social media platforms including creating and designing content; managing its Facebook ad campaign efforts and reviewing resulting social communications engagement results.  In addition, she successfully produced and edited video communications, created blog posts and managed the firm’s eblast distribution efforts, as well.

As Strategy + Style Marketing Group’s Account Executive Megan serves as liaison between Strategy+Style Marketing Group’s client partners and its internal team members in the daily management and execution annual marketing programming.  She is also charged with overseeing its social communications function including annual content planning, seasonal programming and corresponding execution and results reporting.

Megan earned her Bachelor of Arts degree in Fashion Studies from Montclair State University in 2017.



As Creative Services Manager, Deann Magaw is responsible for the development of client creative campaigns including print, broadcast, online, digital and on-site elements from conceptual development through to final production.

Bringing more than seven years graphic design talent to Strategy+Style Marketing Group, Deann most recently served as a Graphic Designer with Maximum Human Performance. There she proved an integral team member designing marketing materials such as magazine ads, website banners, sales collateral and trade show materials while also coordinating production direction and schedules with various vendors and printers. Earlier in her career she held graphic design positions with increasing responsibilities at companies including NJ Transit, Performance Foodservice and Winchester Archery.

Deann earned her BFA in communication design with a concentration in graphic design from Kutztown University in 2008.



Bringing more than seven years graphic design experience to Strategy+Style Marketing Group, Eryka Bagwell uses her advanced design skills and enormous creative talent to develop both consumer and B2B advertising and visibility campaigns on behalf of the firm’s client base.

Most recently serving as Senior Digital and Graphic Designer at Haymarket Media, Eryka not only created custom healthcare provider program materials including print and digital components, pharmaceutical drug guides and extensive medical grant proposals, but acted as her firm’s in-house quality control print production manager while effectively overseeing her creative team’s daily workflow activity ensuring a timely and successful workflow.  Earlier in her career, she held creative and design positions with increasing responsibilities at Edgell Communications and ArcelorMittal/Skyline Steel.

Eryka is a 2010 graduate of County College of Morris earning her Associates of Applied Science degree in Graphic Design. 


Mary Alexander  |  Financial Coordinator

Mary Alexander serves Strategy+Style Marketing Group as its exclusive Financial Coordinator responsible for all accounting, client billing and bookkeeping needs. Earlier in her career Mary became a certified QuickBooks Pro Advisor while serving as an accountant for a private practice firm. Following, she began her own financial services company lending her expertise to a roster of more than 20 clients and also incorporated a small, family-owned business where she ran day-to-day operations for more than 20 years.


Douglas (The Dog)  |  Office Mascot

Small, yet savvy; fluffy, yet fierce, Douglas keeps the office staff fully aware (at all times) of every passing woodland creature. If it wasn't for his uncanny K9 senses so attuned to the world outside the window, we would never know when our visitors arrive… squirrels, deer, large water fowl, the occasional black bear, and, of course, FedEx. 

Douglas occupies the comfortable office couch with great style and poise, and when important matters arise (Squirrel!), you may hear him speak up during a conference call. When not attending to his office guard duties, Douglas enjoys some good old fashion lap time and following the staff around the office to see what they are having for lunch.