The marketing technology landscape is ever-changing.
With so many choices, it is essential to understand which technologies are fundamental to your goals and how they can streamline and positively affect your business. The team at Strategy+Style has the expertise to create the appropriate marketing technology stack for each client’s needs.
Our audience-first marketing approach is built on a combination of first and third-party data. This enables clients to put customers at the core of the business model, instead of a specific channel or devise, and orients all marketing channels around them. When used hand-in-hand with an overall strategic marketing plan and cohesive messaging, technology has the ability to transform real estate into destinations.
PROGRAMMATIC DIGITAL MEDIA | LOCATION-BASED TARGETING + OFFLINE ATTRIBUTION
With data-informed digital media buys, marketers can now get the right message in front of the right customer at the right time. Leveraging innovative media buying tools with a customer-first approach reaches a targeted audience and optimizes results in real time. With the capability to incorporate location-based, mobile-first ad campaigns and to track offline attribution via store visits, retail real estate ownership can measure the impact of ads like never before.
CONTENT MANAGEMENT SYSTEM (CMS)
Content management systems are the technology that power a website, streamlining web design and content publishing. Up-to-date content is key to presenting a shopping center in a professional manner and ensuring potential customers find accurate tenant listings, directions, hours and more.
Social media is an important strategy that allows a shopping center to directly reach its audience, connect with loyal and engaged followers, and provide timely updates. Utilizing a social media management tool enables cross-platform collaboration, scheduling, tracking, customer communication and analytics.
LOCAL LISTINGS + REVIEWS
Consumers use a diverse list of maps, apps, voice search tools, digital assistants, search engines, GPS systems, and social networks to find and engage with information about your business. At the heart of this technology tool is the capability to update and publish your shopping center location information across 100+ search engines and digital services, including Google, Yahoo, Yelp and more. The tool also monitors and measures customer reviews of your business at scale with the capability to respond directly and improve engagement.