RETAIL FOOTSTEPS

PROGRAMMATIC DIGITAL MEDIA | LOCATION-BASED TARGETING + OFFLINE ATTRIBUTION

With data-informed digital media buys, marketers can now get the right message in front of the right customer at the right time. Leveraging innovative media buying tools with a customer-first approach reaches a targeted audience and optimizes results in real time. With the capability to incorporate location-based, mobile-first ad campaigns and to track offline attribution via store visits, retail real estate ownership can measure the impact of ads like never before.

SEARCH ENGINE OPTIMIZATION (SEO)

SEO drives organic (unpaid) visitor traffic to a website or landing page through keywords, meta tags, online search listings management, reviews and more. It is an ongoing effort that needs to be monitored and adjusted to ensure optimal search engine ranking.

CONTENT MANAGEMENT SYSTEM (CMS)

Content management systems are the technology that power a website, streamlining web design and content publishing. Up-to-date content is key to presenting a shopping center in a professional manner and ensuring potential customers find accurate tenant listings, directions, hours and more.

WEBSITE ANALYTICS

As the primary consumer touchpoint, a property’s website is the center of all digital activity. Therefore, analytics on its performance are critical. Website analytics tools measure traffic, page views, clicks, keywords and more.

SOCIAL MEDIA

Social media is an important strategy that allows a shopping center to directly reach its audience, connect with loyal and engaged followers, and provide timely updates. Utilizing a social media management tool enables cross-platform collaboration, scheduling, tracking, customer communication and analytics.

EMAIL

Email marketing is essential for attracting and retaining customers. An email software tool allows shopping centers to personalize messages, segment audiences, automate communication, retarget engaged customers, track results and more.

LOCAL LISTINGS + REVIEWS

Consumers use a diverse list of maps, apps, voice search tools, digital assistants, search engines, GPS systems, and social networks to find and engage with information about your business. At the heart of this technology tool is the capability to update and publish your shopping center location information across 100+ search engines and digital services, including Google, Yahoo, Yelp and more. The tool also monitors and measures customer reviews of your business at scale with the capability to respond directly and improve engagement.

WIFI ENGAGEMENT

With the right software and strategy, free WiFi becomes an impressively powerful data collection and analytics tool. Tying into a property’s existing WiFi, this tool allows engagement with shoppers while they are on-site by providing retailer offers, event information and more.

WEB PRESENCE

Having an online presence is critical for shopping centers. In an age where the internet is such a useful communication tool, lack of a website or online presence can lead to potential customers going elsewhere.