The retail footsteps technology stack
For the first time in the retail real estate industry, shopping centers have access to customized, best-in-class, marketing technology solutions that merge physical and digital experiences to drive, track and optimize footsteps and sales.
PROGRAMMATIC DIGITAL MEDIA | LOCATION-BASED TARGETING + OFFLINE ATTRIBUTION
With data-informed digital media buys, marketers can now get the right message in front of the right customer at the right time. Leveraging innovative media buying tools with a customer-first approach reaches a targeted audience and optimizes results in real time. With the capability to incorporate location-based, mobile-first ad campaigns and to track offline attribution via store visits, retail real estate ownership can measure the impact of ads like never before.
CONTENT MANAGEMENT SYSTEM (CMS)
Content management systems are the technology that power a website, streamlining web design and content publishing. Up-to-date content is key to presenting a shopping center in a professional manner and ensuring potential customers find accurate tenant listings, directions, hours and more.
Social media is an important strategy that allows a shopping center to directly reach its audience, connect with loyal and engaged followers, and provide timely updates. Utilizing a social media management tool enables cross-platform collaboration, scheduling, tracking, customer communication and analytics.
LOCAL LISTINGS + REVIEWS
Consumers use a diverse list of maps, apps, voice search tools, digital assistants, search engines, GPS systems, and social networks to find and engage with information about your business. At the heart of this technology tool is the capability to update and publish your shopping center location information across 100+ search engines and digital services, including Google, Yahoo, Yelp and more. The tool also monitors and measures customer reviews of your business at scale with the capability to respond directly and improve engagement.
why retail footsteps?
We realize that not every REIT, real estate investment company or shopping center management group has a corporate or property marketing team to build its marketing technology strategy. So, let us take the guesswork out of the equation by creating and executing a customized solution that meets your unique business goals and budget.
As experts in the retail real estate industry, Strategy+Style Marketing Group serves as an extension of your team. Ramp up time is minimal because we understand your business before we even get started. Plus, we stand behind each of the technology solutions we recommend because we have tested and approved them via recent use cases.
Contact us today to find out more about how our innovative Retail Footsteps technology stack can enhance your NOI by driving retail footsteps and sales.