STRATEGY+STYLE MARKETING GROUP TAKES HOME GOLD AT ICSC’s 2019 GLOBAL MAXI AWARDS
MONTVILLE, N.J. (June 6, 2019): Strategy +Style Marketing Group, a marketing services consultancy serving retail real estate entities, private equity groups and retailers, announced today the firm has been honored by the International Council of Shopping Centers (ICSC) with a 2019 Gold MAXI Award.
The global competition, which showcases the creative and innovative practices that paint the picture for the future of the industry, honors retail real estate’s most inventive marketing events, technologies and programs that add value to shopping centers and companies from around the world.
Taking home a Gold MAXI in the competition’s Impact category, Strategy+Style was recognized for its breakthrough work on behalf of Sanibel Outlets (Fort Myers, FL) where the firm’s development and execution of an innovative, geo-targeted and weather-triggered digital media campaign -including a highly-sophisticated, people-based, programmatic media buying method -- was strategically designed to track offline attribution, or, real foot traffic to the center.
Executed during a five-month period where the Southwest Florida coastal region was simultaneously experiencing the worst eruption of Red Tide in over 50 years, Strategy+Style tracked how many shoppers saw the digital ads and subsequently visited the center via capturing device IDs within its targeted geo-fenced locations. Ultimately the effort resulted in more than 65,000 center visits at attributed sales of nearly $4 million.
According to Founding Partner and Chief Strategist Karen E. Fluharty, Strategy+Style prides itself in strategically executing state-of-the-art digital marketing efforts that achieve outstanding bottom-line results.
“Advances in digital technologies have allowed marketers such as us to effectively leverage geo-fencing and behavioral targeting techniques to precisely reach actionable consumers that result in NOI metrics that demonstrate the direct correlation between advertising dollars and real consumer footsteps to the brick-and-mortar projects we represent,” she said. “It is particularly rewarding to be honored for our digital marketing work by our industry peers on the global level.”
ICSC honored MAXI award winners on May 19 during a ceremony at RECon 2019, the world’s largest retail real estate convention held in Las Vegas.
ABOUT STRATEGY + STYLE MARKETING GROUP
Founded in 2010, Strategy +Style Marketing Group is a strategic consulting and marketing services provider bringing more than 30 years of domestic and international experience to private equity investment groups, shopping center ownership entities, real estate developers, fashion houses and multi-channel retailers. Representing projects totaling more than 13 million square feet, to date, the group serves a diverse client base operating as an outsourced marketing department to maximize asset value, profitability and net operating income. Specializing in overall positioning and branding, technology solutions, digital advertising, interactive/online management, public relations, social communications and visitor marketing, the firm works with industry leaders such as Blackstone Group, Related, The Woodmont Company, KKR, Hutensky Capital Partners, Helzberg Diamonds and Karen Millen, among others, to set and achieve business milestones, always focusing on increasing market share in a creative, innovative way. For more information please visit www.strategyplusstyle.com.