MONTVILLE, N.J. (May 19, 2019): Strategy+Style Marketing Group, a marketing services consultancy serving private equity groups, retail real estate entities and retailers, announced today the launch of Retail Footsteps®, an innovative consumer marketing technology solution which effectively connects on- and offline experiences to drive foot traffic and increase sales at brick-and-mortar retail locations.

The customizable, proprietary technology stack, which offers shopping center owners, investors and managers the ability to 1) reach; 2) engage with; and 3) ultimately influence consumer action through an enhanced digital presence, works to drive trackable footsteps across lease lines, measuring ROI impact like never before.

“Retail asset management teams now have unprecedented access to a comprehensive, best-in-class marketing technology suite that effectively merges physical and digital experiences to drive, track and optimize footsteps and sales -- all without the technology start-up capital investment,” said Strategy+Style Marketing Group Founding Partner and Chief Strategist Karen E. Fluharty. “With over 30 years of experience, coupled by our unique business intelligence, we have vetted and identified key and proven solutions among the plethora of tech products and know what works in the retail real estate space.”

Strategy+Style Marketing Group’s Retail Footsteps Technology Stack platform elements include:

  • Web presence

  • Website analytics

  • Local listings and reviews management

  • Search Engine Optimization (SEO)

  • Content Management System (CMS)

  • Email

  • Social media

  • Wifi engagement

  • Digital media (programmatic, location-based, offline attribution)

According to Chief Operating Office Coleen R. Conklin, Strategy+Style Marketing Group has the capability to track digital engagement to actual store visits.


“With the right technology partners in place, we are creating real value at the portfolio level,” Conklin said.  “Retail Footsteps takes NOI enhancement to the next level for companies that do not have the internal infrastructure to support and execute a consumer marketing technology strategy.”

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Founded in 2010, Strategy +Style Marketing Group is a strategic consulting and marketing services provider bringing more than 30 years of domestic and international experience to private equity investment groups, shopping center ownership entities, real estate developers, fashion houses and multi-channel retailers.  Representing projects totaling more than 13 million square feet, to date, the group serves a diverse client base operating as an outsourced marketing department to maximize asset value, profitability and net operating income. Specializing in overall positioning and branding, technology solutions, digital advertising, interactive/online management, public relations, social communications and visitor marketing, the firm works with industry leaders such as Blackstone Group, Related, The Woodmont Company, KKR, Hutensky Capital Partners, Helzberg Diamonds and Karen Millen, among others, to set and achieve business milestones, always focusing on increasing market share in a creative, innovative way.  For more information please visit  

Deann MagawNews