ICSC Awards Strategy+Style Marketing Group with Fourth Consecutive MAXI Award


MONTVILLE, N.J. (June 19, 2017): Strategy+Style Marketing Group, a marketing services consultancy serving private equity investment groups, shopping center ownership entities, real estate developers and retailers, announced today the company was honored by The International Council of Shopping Centers (ICSC) with a U.S. MAXI Award marking the fourth consecutive year the firm’s strategic marketing programming has been recognized by the global organization.

(Strategy+Style Marketing Group Partner Karen E. Fluharty)

(Strategy+Style Marketing Group Partner Karen E. Fluharty)

The annual award competition, which highlights the retail real estate industry’s most inventive marketing events, programs and technologies, honored Strategy+Style Marketing Group with a Silver MAXI award for its work on behalf of Vero Beach Outlets, a 329,000 square foot shopping center located on Florida’s Treasure Coast, which effectively used behaviorally and geographically-targeted digital marketing platforms as part of a limited-time promotion designed to drive sales at a newly expanded Restoration Hardware Outlet store.  Ultimately, Strategy+Style Marketing Group’s “Behavioral Targeting = Sales = Percentage Rent” initiative successfully added significant sales dollars to the shopping center’s annual Net Operating Income (NOI).

“Beyond developing overall annual strategies and executing innovative initiatives for our client partners, technology has allowed marketers such as us to effectively use geo-fencing and behavioral targeting to curate select targets as part of our campaigns. Strategy+Style Marketing Group prides itself in strategically identifying these untapped opportunities, crafting them into marketing efforts that achieve stellar bottom-line results,” said Strategy+Style Marketing Group Partner Karen E. Fluharty.  “We are honored to be recognized by our industry and colleagues again this year as a leader of groundbreaking retail marketing.”

ICSC honored national MAXI award winners on May 21 during a ceremony at RECon 2017, the world’s largest retail real estate convention held in Las Vegas.

Strategy + Style Marketing Group is a full-service marketing services consultancy bringing more than 25 years of domestic and international experience to private equity investment groups, shopping center ownership entities, retail real estate developers and multi-channel retailers. Specializing in overall positioning and branding, digital advertising, interactive/online management, public relations and social communications along with tourism marketing, the firm works with industry leaders such as Blackstone Group, Garrison Investment Group, The Woodmont Company and Fuqua Development, among others, to set and achieve business milestones, always focusing on increasing market share in a creative, innovative way. For more information please visit www.strategyplusstyle.com.

Sue Helondovitch
Strategy + Style Marketing Group
Ph: 973.588.3979

Karen Fluharty
Strategy + Style Marketing Group
Ph: 973.588.3979

Going Gourmet

VRN, May 2017 (ICSC RECon Issue)
By Andrea Lillo (Contributing Writer)

Outlet centers are amping up their offerings to take food and beverage to a new level.

Consumers are more educated about food than ever before, and they have higher expectations for their cuisine wherever it’s encountered. In response, savvy outlet centers are stepping up to the plate, as they make more sophisticated, welcoming food offerings available to their shoppers.

“It is no longer necessary, or smart, to consider food and beverage an ancillary component of a complete tenant mix,” said Karen Fluharty, partner, Strategy+Style Marketing Group. “Just as the outlet center tenant mix has evolved from MFO goods to tenant rosters comprised of high-end and luxury brands, outlet developers and owners should include a variety of dining options, at all price points.”

Operators are also aware that competition now comes from a lot of different sources...

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Placing the Value in Urban Retail

Value Retail News, May 2017 • Guest Column

By Karen E. Fluharty

We’ve seen the headlines regarding the challenges of the full-price, brick-and-mortar retail industry. As a majority of U.S. media continues to frame our current retail climate as bleak and unrecoverable, specifically reporting on the slowing of new project groundbreakings, store expansions and the lack of newly-conceived retail concepts, we, as an industry, believe outlet remains a viable retail channel. In fact, according to Wall Street Journal Reporter Esther Fung, “one corner of the industry is thriving: outlet centers."

Click to read full article here