OUTLET CENTERS HUNGRY FOR MORE FOOD

By: Brannon Boswell

Food is the hottest trend at outlet centers, experts said at the ICSC New York Deal Making Tuesday. “Food is the new fashion,” said Karen Fluharty, founding partner and chief strategist at Strategy & Style Marketing Group.

(Karen Fluharty founding partner and chief strategist at Strategy & Style Marketing Group)

(Karen Fluharty founding partner and chief strategist at Strategy & Style Marketing Group)

As more outlet centers move closer to major metro areas, big-name restaurants are getting easier to secure, she said. “It’s easier to pitch food tenants.”

Horizon Group Properties has even gone into the food business itself. The company owns four Johnny Rockets franchises at its properties. “It’s challenging,” said Gary Skoien, the firm’s chairman, president and CEO. “But we believe it keeps people at centers. It also makes a difference in driving frequency.”

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STRATEGY+STYLE MARKETING GROUP WELCOMES SENIOR GRAPHIC DESIGNER

Deann_Magaw_headshot_BW (1 of 1).jpg

MONTVILLE, N.J. (October 13, 2017): Strategy +Style Marketing Group, a marketing services consultancy serving private equity investment groups, shopping center ownership entities, real estate developers and retailers, announced today the appointment of Deann Magaw as Senior Graphic Designer.

Magaw will be responsible for the development of client creative campaigns including print, broadcast, online, digital and on-site elements from conceptual development through to final production.

Magaw brings more than seven years graphic design talent to Strategy+Style Marketing Group most recently serving as a graphic designer with Maximum Human Performance.  There Magaw designed marketing materials such as magazine ads, website banners, sales collateral and trade show materials while also coordinating production direction and schedules with various vendors and printers.  Earlier in her career she held graphic design positions with increasing responsibilities at companies including NJ Transit, Performance Foodservice and Winchester Archery.

“Deann brings to Strategy+Style Marketing Group a deep skill set coupled by an innovative creative approach that will quickly prove invaluable asset to our team,” said Partner Karen E. Fluharty.  “We look forward to her making impactful contributions that work to consistently exceed our client’s marketing goals.”

Magaw earned her BFA in communication design with a concentration in graphic design from Kutztown University in 2008.

ABOUT STRATEGY + STYLE MARKETING GROUP
Strategy + Style Marketing Group is a full-service marketing services consultancy bringing more than 25 years of domestic and international experience to private equity investment groups, shopping center ownership entities, retail real estate developers and multi-channel retailers.  Specializing in overall positioning and branding, digital advertising, interactive/online management, public relations and social communications along with tourism marketing, the firm works with industry leaders such as Blackstone Group, Garrison Investment Group, The Woodmont Company and Fuqua Development, among others, to set and achieve business milestones, always focusing on increasing market share in a creative, innovative way.  For more information please visit www.strategyplusstyle.com. 

COLEEN R. CONKLIN JOINS STRATEGY+STYLE MARKETING GROUP

Coleen R. Conklin Headshot.jpg

New York City Area Marketing and Advertising Consultancy Welcomes Chief Operating Officer

MONTVILLE, N.J. (September 18, 2017): Strategy +Style Marketing Group, a marketing services consultancy serving private equity investment groups, shopping center ownership entities, real estate developers and retailers, announced today the appointment of Coleen R. Conklin as the firm’s Chief Operating Officer.

Conklin brings more than 20 years of retail and shopping center marketing experience to Strategy+Style Marketing Group. In her new role, Conklin will be responsible for the oversight of the firm’s day-to-day operations, client and partner interface and positioning the company for growth.

“Coleen’s strategic and in-depth retail marketing experience is not only a true asset for Strategy+Style Marketing Group, but is consistently proven and effective for the clients and partners she serves,” said Strategy+Style Marketing Group Partner Karen E. Fluharty. “We look forward to her contributions as our firm continues to develop and execute marketing programming that supports the success and profitability of our client base.”

Prior to joining Strategy+Style Marketing Group, Conklin spent 16 years building the Premium Outlets brand. Having last served as Senior Vice President of Marketing at Simon, Conklin successfully oversaw global marketing and communications for some of the most recognized and profitable outlet shopping centers in the world. In addition, Conklin founded GC Communications, LLC offering brand positioning and communications services to retail, real estate and travel industry clients. Earlier in her career, her love for fashion and all things creative blossomed when she worked behind the scenes in the Women’s Collection Design Studio at Calvin Klein. 

Conklin earned her Bachelor of Science degree from James Madison University. 

ABOUT STRATEGY + STYLE MARKETING GROUP

Strategy + Style Marketing Group is a full-service marketing services consultancy bringing more than 25 years of domestic and international experience to private equity investment groups, shopping center ownership entities, retail real estate developers and multi-channel retailers. Specializing in overall positioning and branding, digital advertising, interactive/online management, public relations and social communications along with tourism marketing, the firm works with industry leaders such as Blackstone Group, Garrison Investment Group, The Woodmont Company and Fuqua Development, among others, to set and achieve business milestones, always focusing on increasing market share in a creative, innovative way.  For more information please visit www.strategyplusstyle.com

 

 

ICSC Awards Strategy+Style Marketing Group with Fourth Consecutive MAXI Award

FOR IMMEDIATE RELEASE

MONTVILLE, N.J. (June 19, 2017): Strategy+Style Marketing Group, a marketing services consultancy serving private equity investment groups, shopping center ownership entities, real estate developers and retailers, announced today the company was honored by The International Council of Shopping Centers (ICSC) with a U.S. MAXI Award marking the fourth consecutive year the firm’s strategic marketing programming has been recognized by the global organization.

(Strategy+Style Marketing Group Partner Karen E. Fluharty)

(Strategy+Style Marketing Group Partner Karen E. Fluharty)

The annual award competition, which highlights the retail real estate industry’s most inventive marketing events, programs and technologies, honored Strategy+Style Marketing Group with a Silver MAXI award for its work on behalf of Vero Beach Outlets, a 329,000 square foot shopping center located on Florida’s Treasure Coast, which effectively used behaviorally and geographically-targeted digital marketing platforms as part of a limited-time promotion designed to drive sales at a newly expanded Restoration Hardware Outlet store.  Ultimately, Strategy+Style Marketing Group’s “Behavioral Targeting = Sales = Percentage Rent” initiative successfully added significant sales dollars to the shopping center’s annual Net Operating Income (NOI).

“Beyond developing overall annual strategies and executing innovative initiatives for our client partners, technology has allowed marketers such as us to effectively use geo-fencing and behavioral targeting to curate select targets as part of our campaigns. Strategy+Style Marketing Group prides itself in strategically identifying these untapped opportunities, crafting them into marketing efforts that achieve stellar bottom-line results,” said Strategy+Style Marketing Group Partner Karen E. Fluharty.  “We are honored to be recognized by our industry and colleagues again this year as a leader of groundbreaking retail marketing.”

ICSC honored national MAXI award winners on May 21 during a ceremony at RECon 2017, the world’s largest retail real estate convention held in Las Vegas.

ABOUT STRATEGY + STYLE MARKETING GROUP
Strategy + Style Marketing Group is a full-service marketing services consultancy bringing more than 25 years of domestic and international experience to private equity investment groups, shopping center ownership entities, retail real estate developers and multi-channel retailers. Specializing in overall positioning and branding, digital advertising, interactive/online management, public relations and social communications along with tourism marketing, the firm works with industry leaders such as Blackstone Group, Garrison Investment Group, The Woodmont Company and Fuqua Development, among others, to set and achieve business milestones, always focusing on increasing market share in a creative, innovative way. For more information please visit www.strategyplusstyle.com.

Contact:
Sue Helondovitch
Strategy + Style Marketing Group
Ph: 973.588.3979
sueh@strategyplusstyle.com

Karen Fluharty
Strategy + Style Marketing Group
Ph: 973.588.3979
kfluharty@strategyplusstyle.com

Going Gourmet

VRN, May 2017 (ICSC RECon Issue)
By Andrea Lillo (Contributing Writer)

Outlet centers are amping up their offerings to take food and beverage to a new level.

Consumers are more educated about food than ever before, and they have higher expectations for their cuisine wherever it’s encountered. In response, savvy outlet centers are stepping up to the plate, as they make more sophisticated, welcoming food offerings available to their shoppers.

“It is no longer necessary, or smart, to consider food and beverage an ancillary component of a complete tenant mix,” said Karen Fluharty, partner, Strategy+Style Marketing Group. “Just as the outlet center tenant mix has evolved from MFO goods to tenant rosters comprised of high-end and luxury brands, outlet developers and owners should include a variety of dining options, at all price points.”

Operators are also aware that competition now comes from a lot of different sources...

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